Services
Brand and Creative Strategies
We believe that brand and creative strategy are essential components of any successful marketing plan. A well-crafted brand strategy helps businesses define their unique identity, positioning, and values, which ultimately resonates with their target audience. Oftentimes, we work on programs that may need a new creative approach or campaign for their company to stand out on a show floor, reach new audiences or form new partnerships.
An innovative creative strategy plays a pivotal role in translating the brand’s identity into visually captivating and engaging content that is consistent across mediums. Moreover, a creative strategy has the power to spark surprise and delight, driving increased brand awareness and equity leading to happy loyal customers.
Here’s where these services come into play:
Crafting a marketing strategy for a new product line
Developing a new corporate identity and logo for a user conference
Reflecting a company’s brand refresh within an exhibit display
Producing a creative strategy for engaging with existing customers
Writing creative briefs for marketing deliverables
Spark an exhibit theme idea and tagline that drives booth traffic
Sales Enablement
We develop and implement comprehensive sales strategies that drive revenue growth and market share at events. How? We did deep understanding market trends, customer behaviors, and product data. Then we define, implement and scale programs, processes, and strategies to drive the success of your Go-To-Market efforts.
What we’ve done for past clients:
Developing and implementing sales strategies and tactical action plans
Conducting customer segmentation analysis (experience with HubSpot, Eloqua, Salesforce, and Microsoft CRM)
Analyzing market trends, client behaviors, customer needs, and competitor activity to improve sales strategies and tactics
Customizing engagement strategies for a prioritized set of opportunities
Collaborating with marketing, product, new business, and sales teams to develop and execute programs that support sales or new business efforts.
Creating executive-level presentations and speeches to drive programs
Developing road-show campaigns and speaking engagements for C-level executives
Providing sales teams with data-driven insights and recommendations to enable pipeline feeding, enhance prospect engagement, and accelerate sales.
Presenting and training on client prospecting and exhibiting at trade shows
Driving new initiatives that will increase sales growth
Working closely with cross-functional teams to optimize sales flow and close deals
Strategize new opportunities for sales teams to generate revenue
Event Marketing Consulting
Elevate your events with our strategic event marketing consulting services. From comprehensive marketing plans to targeted promotional strategies, we specialize in maximizing your event’s reach and impact. Let us seamlessly integrate digital and traditional channels to create a tailored approach that ensures your event stands out and resonates with your target audience.
Whether it’s for a client appreciation welcome reception for 50 guests or an industry conference bringing together hundreds of attendees, vendors, and thought leaders, our team has over 20 years of experience designing advertising campaigns and programs that deliver results.
Partner with us for expert guidance in optimizing pre-event buzz, increasing attendance, and post-event engagement. Make every event a success with our results-driven event marketing expertise.
Trade Show Marketing
Accelerate your brand presence with our expert trade show marketing services. From captivating booth designs to strategic promotional campaigns and lead-generation strategies, we ensure your business stands out in the crowded trade show landscape. Maximize visibility, increase brand awareness, drive attendee booth traffic, engage with your target audience, and leave a lasting impression with our tailored solutions that drive results.
Partner with us for a seamless trade show experience that amplifies your brand and accelerates your business success.
Our flat project fee per tradeshow includes pre, during, and post-event planning and financial reconciliation analysis. We encourage our clients to conduct post-event evaluations with their attendees and/or internal sales team to help identify opportunities to improve or change prior to the next event. We also perform an ROI analysis for clients upon request.
Ask us about our pitch deck to see examples of our past work with happy clients!
Partnerships & Event Sponsorships Management
Oftentimes, we create partnerships at tradeshows and event sponsorships that increase attendance and attendee engagement. Our dynamic team is responsible for cultivating and managing strategic partnerships between event organizers and vendors. With a keen understanding of brand objectives, our team orchestrates sponsorship opportunities that align with business goals.
From negotiating terms to overseeing activation plans, we ensure seamless integration of sponsors at sales conferences. This could look like developing completely new sponsorship packages to customizing unique opportunities for vendors to meet with their ideal customers at your own sales conference.
Should you be looking to boost brand recognition, drive targeted audience interactions, or enhance your market presence at an industry tradeshow, our tailored solutions are designed to make your partnership and sponsorship investments truly shine.
Partner with us to unlock new opportunities and leave a lasting impression at events that matter in your industry.
Corporate Events and Incentive Travel
Need help planning your next corporate meeting, Leadership retreat or BeSpoke group trip? We plan - you enjoy!
Our years of knowledge and experience working with world-class luxury hotel sales teams e.g. Marriott, The Ritz-Carleton, The Four Seasons, and Sonesta food and beverage teams, and hospitality professionals have provided us with money-saving tips and tricks that we pass along to our clients.
Our team has a knack for establishing key relationships, negotiating valuable discounts, and creating unique experiences. We don’t overlook the details, know what factors can lead to higher costs, and ask the right questions to ensure contracts receive a gold star from your internal legal counsel prior to authorization.
Key tasks we complete for clients include:
Site selection, sourcing, and writing RFPs (Request for Proposals)
Venue rental search and vendor contract review and redlining
Housing management and tracking
Menu planning, and BEO signoffs
Direct and manage corporate incentive trips
Transportation and logistical oversight
Mobile app content, communications, and engagement strategies
On-site supervision and client relationship manager
Budget management and financial reconciliation
Vendor relationship manager
Agenda planning and excursion coordination
Onsite branding and attendee experience planning
AV and entertainment sourcing
Book a VIP Fast Pass
$4,800 USD*
It all begins with an idea. Maybe you want to launch a new product or create a compelling campaign theme to drive booth traffic. Maybe you need an out-of-the-box idea to spark your creative team’s juices. Maybe you need logistical help to schedule your salespeople during a conference that begins in 3 weeks. Whatever it is, booking a VIP Fast Pass allows our team to dedicate 100% of our attention and energy to your project for up to 20 hours.
Your project starts with a 90-minute Stakeholder Summit and ends with a customized action plan tailored to your event needs and goals.
*Offer valid for new clients only. Expires 12.30.23.